Digital Sales Manager
WLTX, Gannett's CBS affiliate in Columbia, SC has an immediate opening for a Digital Sales Manager who will be responsible for creating and executing the station's digital sales strategy. The DSM will be responsible for delivering customer solutions through a diverse group of digital properties including wltx.com, Deal Chicken, Yahoo!, Vibes, and highschoolsports.net. This position is responsible for the creation of digital sales packages, assisting local AE's and the national rep, conducting on-going digital training and will be responsible for achieving departmental digital sales goals. The DSM serves as a liaison between WLTX Sales and Gannett Digital, develops relationships with digital agencies, maintains inventory controls, and monitors digital metrics on a regular basis.
Prefer applicants with a degree in marketing/advertising or an equivalent combination of education and experience who have expert knowledge of all facets of digital sales and marketing (Targeted display, SEO/SEM & Social). Must have a minimum 2 years digital sales experience and prior broadcast sales experience is preferred. Applicants must have proficient computer skills including Microsoft applications Power Point, Excel and Word.
Send resume to:
Rich O'Dell
President & General Manager
WLTX-TV
6027 Garners Ferry Road
Columbia, SC 29209
EOE
rodell@wltx.gannett.com